For the first time in history, the US military unofficially sanctioned the creation and distribution of pinup pictures, magazines and calendars to troops in order to raise morale and remind young men what they were fighting for. World War II in 1941 was the golden age of pinups. Playing cards, zippo lighters, confidential reports, Army helmets – and plenty of beautiful black and white pinup photos. We simply care.Reporting to duty at Pearl Harbor Warbirds is like going back in time and immersing yourself in history.Īs you enter the office, you’ll hear sounds of typewriters typing, smell the distinct aroma of Old Spice and see plenty of things reminiscent of December 1941. We care about the kids, the mental health issues and the homeless shelters. We care about our ‘dirtbag’ followers that dress like us, look like us and listen to the same music. I need a yes from you.’ I said yes and I said it because we both care. I was in Chicago at the airport waiting to board a plane when Matty called and went ‘I’m in a room filled with people that can give us an endowment fund for Parlor and want to be a part of this. That’s why we can sell it so well.Ĭan you recall a pivotal moment from the very first stages of funding, development and branding that made you realize you were onto something good? Our branding is literally an extension of us. What we come to realize while coming up with our own branding is that no one in the soda world gives a f*ck about our culture so we wanna be the voice of the unheard. Metal music, rockabilly, tattoos… these are core elements of the culture we grew up in. Picture a pin up girl sitting on a 1932 Ford and you got Parlor. We can clearly detect a rock, metal vibe mixed with a western imagery collection. Tell us more about the aesthetics side of things. Josh: Precisely! You know we could have gone the VC route but we kept having friends wanting to be a part of Parlor and share the same sense of community and mission that made us want to start this adventure together so it made perfect sense. It’s extremely legitimate and it allows our customers and whoever, really, to not only contribute to the development of the product but most importantly to be a part of the company, a part of this community. There’s something in between launching a kickstarter and starting a multi million dollar firm and that’s called crowd safe funding. Mat: It’s such a brand new World to be a part of, honestly. Tell us why you went for that rather than the usual VC pathway Parlor launched a very unique crowdfunding campaign called crowd safe funding. The idea of holding onto core memories like that brings up the concept of community. He has a beer in his hand and you’re sipping an ice cold root beer. To us root beer equals growing up in North Eastern Pennsylvania sitting on your porch with your dad. Mat: Fair point however we realized the industry was missing a lot of root beer nostalgics who relate to root beer as a memory holder of their youth. Why specifically root beer, though? You guys come from metal music scenes, skateboarding, loud lifestyle etc. Eight months later we popped open our first bottle. We were buzzing to get it started but we didn’t know the first thing about it so we sat down and did some research, ordered every root beer brand available to study them and went to a local brewer and told them about our idea. So we brainstormed and came up with the idea of our own root beer brand. Josh: Everything started during the pandemic when one of our other co-founders John Phillips reached out with the idea of opening a vintage bottle shop which we thought was a great idea if we weren’t in the midst of a global pandemic. What made you want to start a root beer brand? VISIT You guys come from such unusual backgrounds. That’s what founders Josh Balz and Mat Giordano told MUNDANE about their up and coming brand which is all about bringing back core memories and redesigning the soda industry with a product that directly involves its customers with meaningful investing targeted towards mental health awareness and initiatives. Parlor is a root beer started with the specific purpose of incorporating all the core elements that symbolize growing up in North Eastern Pennsylvania as a metal head tattooed ‘freak’ worshiping pin up girls and vintage cars. Can tattoos, pin up girls, Metal music, mental health, sense of community and nostalgia all come together?
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